PRIMARK's touch points

My dear readers,

I am pretty sure that you enjoyed my previous article. Maybe have you been looking for a Primark shop close to you but if you live in the Southwest of the country for example, you must have no found one. Be patient, there will be one store in Toulouse by the end of the year 2014, in the meantime, I will describe you a Primark shop in France:

·      The shops have a large surface area, on average 5,000 m^2, allowing a sales density. They are located in big malls on the outskirts of cities and are designed by professional in order to well organize the store and to allow an efficient shopping.

At the entrance of each shop, there are discounted products to attract customers who walk in front of a store without having planned to go inside.

When you enter in a shop, sellers give you a shopping bag where you can put all your stuff while doing shopping.

…Maybe you have been on our French website:

·      Our French website is not an e-shop as it would cost a lot for the brand.

The website is made of 4 tabs: “Novelties”, “Primania”, “Our shops” and “ethical”.

It gives information about the prices of the products and is directly linked to the French Facebook page. A consumer can add a comment in the website that will be also add on the Facebook page of the brand.

That allows a lot of visibility as comments on Facebook can been seen by consumers ‘friends.

The “Primania” part is a funny one allowing all the consumers around the world to share their pictures with Primark products. It gives them the opportunity to be posted on the website and to show their dress style. In its side, it allows Primark to get free promotions of its products.

This is an interactive part where all the consumers can share together wherever they live.

…Or maybe you have your own blog and you are interesting in a partnership with Primark:

·      Primark maintains medias’ relationships with couponing by fashion bloggers.

…In this case, you will also be invited in the private events organized by the brand:

·      It organizes private shopping parties in the shops.

… I am sure that you have already heart a least once about Primark:

·      Importance of the word of mouth (buzz due to its shops’ opening to get notoriety) that gives the envy to visit at least once a store.

… As a lot of consumers do, would you share your experience?

·      As the target is composed of young under 35 years old, often they share their new purchase on the social network (add comments on Facebook page that will make free promotion for the brand).

I will now hand over to my friend Zoé!

 

Yours sincerely and see you soon!

Sandra





Sources:
http://www.ieseinsight.com/doc.aspx?id=1274
http://www.lejdd.fr/Economie/Primark-tisse-sa-toile-en-France-658274
https://www.primark.com/fr/nouveautes